A Research Paper by Dr. Uchida et. al. was Published in Journal of Personality and Social Psychology
A research paper by Dr. Yukiko Uchida et. al. was published in the online version of the Journal of Personality and Social Psychology on November 1, 2018.
Multilevel analyses on a large-scale survey of 408 communities (7295 people) suggested that “concern for reputation” was more prevalent in farming communities than in non-farming communities, not only for farmers, but also for non-farmers.
Furthermore, multilevel mediational analyses suggested that the proportion of farmers in a community was positively associated with participation in collective activities (e.g., local festivals, maintenance of community infrastructure) by both farmers and non-farmers, and this is in turn associated with increased levels of concern for reputation at the community level.
These findings support our “collective activity” hypothesis, and demonstrate that interdependence can be constructed through social interaction via community activities.
Uchida, Yukiko, Takemura, Kosuke, Fukushima, Shintaro, Saizen, Zuru, Kawamura, Yuta, Hitokoto, Hidefumi, Koizumi, Naoko, Yoshikawa, Sakiko
Farming cultivates a community-level shared culture through collective activities: Examining contextual effects with multilevel analyses.
Journal of Personality and Social Psychology
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